We took our dome to this year’s Food Matters Live trade show in London where we delivered an immersive dining experience on behalf of Food Innovation Wales and the Welsh Assembly Government alongside Orchard.

The challenge was to increase the food buyers’ interest in Welsh food at a national food and drink exhibition; and to showcase as many Welsh food producers as possible, as well as highlighting the quality, taste and the stories behind each produce. We wanted to take the food buyer on the journey of Welsh produce, and give the international buyers a fully immersive food experience that didn’t just show them the process, but involved all the senses – sight, sound, taste, smell, and touch.

The experience lasted around 15 minutes and feedback was outstanding.