Domes

Dome installation for Welsh Government

Name: Dome installation for Welsh Government
Released: 2019

An immersive dining experience celebrating Welsh food

Year

2019

Partners

Welsh Government

Duration

Various

Location

London

Overview

For Food Matters Live and National Geographic Food Show, we were tasked with creating an immersive dining experience on behalf of Food Innovation Wales and the Welsh Assembly Government. The objective was to increase food buyers’ interest in Welsh produce at national food and drink exhibitions, while showcasing the breadth, quality and stories behind Welsh food producers.

Our 6m dome provided a striking, self-contained venue within the exhibition halls. The structure was installed quickly and configured internally to support a fully immersive sensory experience.

Visitors were taken on a curated journey of Welsh produce, designed to engage all five senses:

Immersive projections and atmospheric lighting
Spatial audio soundscape
Guided tasting experience
Aromatic elements tied to the produce
Physical interaction with ingredients and materials

Each session lasted approximately 30 minutes, allowing groups of food buyers and international visitors to experience the narrative in an intimate, controlled environment.

The immersive dining experiences received outstanding feedback from buyers, producers and organisers. The dome created a memorable platform to showcase Welsh food, helping visitors connect emotionally with the produce and its origins.

What People Say

"That was really well executed, the setting, the story, the food... absolutly superb. What a great advertisment for the Welsh businesses."

Attendee

"It was really well done, it was really immersive. I really like the fact that food is experienced with your senses and I really like how they brought all of that together."

Attendee

"I love the moving imagery, the frozen ice and the food was delicious. I really enjoyed it and I have never done anything like that before. It was great!"